Brand in a Box premade brand identity Photography

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Imagine this: You just left an important meeting with someone.

They really dug the ideas you brought to the table and you’re thinking a promotion could be in order. What do you do? Fumble with your phone to take down their contact information? Ask them to fumble with their phone to take down yours?

No. You make one swift exchange — your expertly designed business card.

Business cards can be a reflection of who you are. Not only can you make an excellent first impression all on your own, but a unique business card can help seal the deal and give someone something to remember you by.

A good business card is not just a tool for giving your information out to prospects but an opportunity to connect with a new prospect on a personal level. For that reason, good business cards will never be replaced by any of the digital networking tools at our disposal, because digital tools lack the human factor of the equation.

Show Don’t Tell

Brand Identity

Logos are the chief visual component of a company’s overall brand identity. The logo appears on stationery, websites, business cards and advertising. For that reason, a well-designed logo can contribute to business success, while a substandard logo can imply amateurishness and turn off potential customers. However, a logo should cohere well with other aspects of a company’s visual presentation: No logo, however well designed, can look good when surrounded by contradictory graphical elements or inconsistent fonts. This is why a logo is the basic unit of a larger brand identity that includes company fonts, colors and document-design guidelines.

The Facts

Regardless of size, any company can instantly gain a level of differentiation, credibility, and professionalism by developing their brand identity. In fact, the human brain can process images about 60,000 times faster than it processes words. That means by having an excellent brand identity, you can sell your company to the consumer not only faster but more efficiently.

As consumers grow to know, like and trust a specific brand, they are more likely to respond positively to successive encounters with a logo–potentially leading to increased sales or improved mind share within the target market. In addition, a well-designed logo implies a degree of professionalism and competence that could help steer potential new clients toward selecting the business rather than a competitor with no or substandard logos.

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